First impression has a huge influence.
We all know the proverb that says ‘do not judge the book by its cover’ but a few seconds is just enough to take the measure of someone. Personal Branding is a marketing strategy which aims at building an image which improves applicant’s attractiveness on the labour market. It consists of two levels: an image on the Internet and social media, and directly on a job interview.
The most important thing is to keep everything coherent and credible. Take care of sharing photos and information about you on the Net and be active on websites of your profession, write blogs, collect positive references, confirm your skills. The golden rule is: dress up for a job interview as if you were applying for a higher position.
Employers search for people who will contribute to the development of their company, therefore investing in yourself is the best investment you will ever make. Check what skills are desired on the labour market, how to develop yourself and what professional qualifications you already possess. Building a personal brand requires actions that will allow you to stay ahead of the competition and guarantee success.